Pearson fattens in the global elearning sector

REPUBLISHED: Originally published October 15, 2011

Pearson has recently added a few new initiatives taking the lead in all things virtual.

First, Pearson acquired Connections Education, "an accredited provider of high-quality, highly accountable virtual education for students in grades K-12, and online learning solutions to educational institutions globally. Through tuition-free public schools, full-time and part-time private school programs, and turnkey online courses for bricks and mortar schools, Connections Academy delivers superior, personalized education for students, accessible anywhere." According to the Pearson press release published in The Street, Connections Academy runs in "21 states in the US—serving more than 40,000 students in the current school year. These virtual charter schools are accredited and funded by the relevant state and are free to parents and students who choose a virtual school in place of a traditional public institution or other schooling options." Connections Academy already uses Pearson digital and curriculum materials.

According to reports, the private sector chair of ALEC's Education Task Force is Connections Academy, a private corporation based in Baltimore that offers free online classes through contracts with charter schools, school districts, or governmental entities. Sylvan Ventures (the venture capital arm of the for-profit Sylvan Learning Systems) started Connections Academy in 2001.

Secondly, Pearson has partnered with Google Apps for Education to offer all universities a free learning management system (LMS) called OpenClass. While the code is free, universities will still require developers to customize the LMS and will be required to purchase Pearson digital content and textbooks. This is precisely where Pearson will make money:

By offering a system that sucks colleges and universities in, then offering content that costs money but that integrates oh so conveniently into that system, they hope that the money they spend to offer the learning management system is more than made up by the additional content they'll sell.

For over a decade, Blackboard has dominated the university market by selling a license to use its LMS. According to Inside Higher Ed, it looks like Pearson is set to dominate the market in K-university e-learning.

"the media conglomerate Pearson controlled a shade over 1 percent of the market for learning management systems (LMS) among traditional colleges, according to the Campus Computing Project.This year, Pearson is taking aim at the other 99 percent."

The momentum to capture has not come without criticism. The NY Times reported that Pearson paid for trips taken by State Education Commissioners to Brazil, China, Singapore, and Finland and also won lucrative state testing contracts. Kentucky recently was awarded a $58 million contract and Kentucky State Education Commissioner went to China and Brazil on a Pearson paid trip. A Kentucky blogger, Education Voodoo asks:

One of these days, The New York Times will have a story about education in Kentucky that doesn’t make us look like a bunch of dummies. Maybe it will happen when pigs fly.

HELP Committee leaves out parents

Pearson lobbyist Sandy Krell was listed as a witness to the full Senate HELP committee hearing on the reauthorization of legislation affecting national education. The ESEA bill is to replace NCLB. (Correction: Kress was not on the final list published 11/8).

However, parents were excluded from the hearing. Not a single parent was allowed as a witness to express national concerns.

Here's a statement from Parents Across America on the lack of parent voices.

Today, Parents Across America sent a letter to the members of the Senate Health, Education, Labor and Pensions Committee after noting that panelists testifying this morning at a committee hearing on reauthorization of the Elementary and Secondary Education law included no parent representatives.

PAA has reached out to the HELP committee repeatedly with our concern that parent voices are being left out of this critical discussion of the federal laws which will impact our children’s education for years to come.

Below is the text of the letter to the HELP committee, which includes PAA’s recommendations for an improved ESEA. A chart comparing PAA’s positions with the current Senate proposal is here.

***

November 8, 2011

Re: Reauthorization of ESEA

Dear Senator Harkin and members of the HELP Committee:

We applaud the fact that you included several teachers and other educators as witnesses in today’s important hearing on reauthorizing the Elementary and Secondary Education Act. However, we were disappointed to see no parent representatives on the panel. As the primary stakeholders of the public schools, parents have a deep-rooted understanding of the challenges facing our educational system. Our perspective would provide valuable information and ought to be included in your deliberations.

Had a representative from Parents Across America been asked to testify, here’s what we would have said:

PAA opposes the current version of ESEA because, while some important modifications have been made, too many of the ineffective, damaging elements of NCLB remain in the Senate reauthorization proposal, and it does not address more important, fundamental problems facing our nation’s schools and students.

Specifically, instead of the rigid menu imposed on high-poverty schools needing improvement, including punitive school closings, privatization, or other set policies imposed from above with no track record of success, solutions should be devised through stakeholder input from the ground up, including parents. In addition, options should include research-based improvements such as class size reduction, expansion of preschool programs, and more parent involvement in decision making at all levels. Right now, schools with the most at-risk children are being closed or forced to arbitrarily fire half their staff. Not only does this seriously disrupt children’s lives, but it also undermines communities and fatally weakens the effort to recruit and keep high-quality teachers in our neediest schools. Given the harsh school budget cuts being carried out across the U. S., this is simply not the time to throw more precious education funds away on more experimental programs or damaging policies. with little oversight and few meaningful results.

We also feel strongly that parents must have the right to have their children opt out of high-stakes testing, and that any accountability
system should include multiple measures of success, including parent and teacher surveys. Attached please find a summary of specific
recommendations from PAA for a better ESEA, and a chart displaying our position on the current Senate bill.

We would welcome the opportunity to testify at any upcoming hearings called on the topic of ESEA reauthorization, or meet with legislators or staff at any time.

Thank you so much for your time and attention, and for your service to our children.

Sincerely,

Julie Woestehoff, Legislative Chair, Parents Across America
JulieW@ParentsAcrossAmerica.org

Education Reform Like a Business: Funny Business Maybe?

NCR Pearson is the company that scores the FCAT results. When they bid for renewal of their contract, they underbid their competitor by $300 million, and won the $245 million dollar contract. Unfortunately, things didn't work out so well for Florida or for Pearson in 2010. In fact, things didn't work out so well in Wyoming, Minnesota, or Virginia either in returning results on time and generating some irregularities in scoring. Pearson paid Florida a fine of $15 million for the delay due to the "extraordinary difficulties in matching test results to each child's demographic information." They apologized saying that they had "underestimated the complexity of the work called for in the FCAT contract." Superintendents around the State challenged the results since their testing departments found drops in scores unusual. The State conducted two audits. The first was conducted by a company that was a sub-contractor to Pearson. The State then contracted a firm without any connection to Pearson, which found that the data was historically consistent with fluctuations in the past. Commissioner Smith then gave the FCAT results a "clean bill of health." What will this year bring?


Unsatisfied with the outcome, Alachua County school Superintendent Dan Boyd said all he can do is accept what the state's education commissioner has said regarding the audits.

"But there has been great consternation around the state with this, and we noticed some things we were concerned about with the scores, too," Boyd said.

There was particular concern when comparing student learning gains on this year's test with those of the prior year, especially for the lowest-performing students.

"And in looking at those scores, that was the problem with Pearson initially in matching those scores. So if they could not match them, how could they give us accurate results?" Boyd asked.

This year, Boyd is serving on a state-level FCAT review committee.

Florida has decided to develop end-of-course tests. Pearson was selected to develop these tests.


What business model is this? SIB to Captain Eagle, come in Captain, over......

http://www.orlandosentinel.com/news/education/os-fcat-test-company-problems-06-09-120100609,0,4407916.story

http://www.miamiherald.com/2010/06/10/1674316/fcat-test-producers-under-fire.html

http://www.gainesville.com/article/20100916/ARTICLES/100919558

http://www.gainesville.com/article/20100806/articles/8061007

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